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在经济全球化下的今天,商务英语教学的最终目标是培养学生商务环境下的跨文化交际能力。本文强调跨文化交际能力培养的重要性,通过分析国际商务活动中常见的商务文化冲突和母语文化负迁移导致的语用失误,探讨了教学中跨文化交际能力培养的策略。
Abstract：In today's integration of world economy,business English teaching finally aims at cultivating students' intercultural communicative competence in business situations.This article emphasizes the significance of intercultural communicative competence cultivation in business English teaching.Through analyzing the common cultural shocks in international business operation and pragmatic failures resulting from negative transfer of Chinese culture,the author probes into the teaching strategies of intercultural communicative competence cultivation.
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基本信息:
中图分类号:H319.3
引用信息:
[1]冯俊英.商务英语教学与跨文化交际能力培养探析[J].贵州商业高等专科学校学报,2005(04):58-60.